Nowadays we are witnessing news cases of racism, xenophobia and hatred towards the LGBTIQ+ community almost daily. This news are constant and the statistics are frightening. So, what about porn consumption statistics in the same countries? Looking at PornHub's 2021 Year in Review statistics, we discovered they reflect a completely opposite reality and so the idea was born.
With this campaign we set out to break social mandates that historically have been doing so much harm, and bring it to light that we still have a long way to go to overcome them.
// PRINTS //
// BOARD //
Client: Erotique Pink
Agency: HOY by Havas Argentina
COO: Elina Méndez
Agency: HOY by Havas Argentina
COO: Elina Méndez
DGC: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
DCs: Damián Palopoli y Santiago Ledesma
Art directors: David Nuñez yJonathan Mogollón
Copywriter: Jack Fonseca
Illustrator: Antonela Silvestri (ELVIRA ILUSTRA)
Production: Marcelo Vega
Edición y Cámara: Melina Gennaro
Creative Manager: Dolores Manzur
Account DIrector: Sofía Pereyra
CCO Latam: Tony Waissmann
